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One thing I often feel lost about is knowing whether stations are actually downloading my songs or just ignoring them. I can send out as many tracks as I want, but if I don’t know who’s picking them up, it feels like I’m wasting time. I’ve heard some campaigns include detailed reports that show which stations downloaded or listened to your music. That sounds like a great tool for planning, but I’m not sure how artists are supposed to use that data properly.
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I think the real value of reports is how they turn promotion into something measurable. Instead of relying on vague feedback, you have concrete evidence of who engaged with your music. That allows you to set realistic goals and allocate resources where they’ll make the biggest impact. It takes out a lot of uncertainty from the process.
Reports are one of the most practical tools I’ve used. With radio pluggers, I received bi-weekly updates that showed exactly which stations viewed, streamed, or downloaded my songs. That information helped me see which areas were most responsive. If I noticed strong reactions from one region, I could focus my promotion there. It also prevented me from chasing opportunities in places where there was no engagement. The reports basically gave me a roadmap instead of leaving me guessing.